The goal of this project was to create an original alcoholic beverage brand, and design a bottle label, bottle carrier, as well as an ad campaign. The ad campaign includes social media posts, website home page design, poster design, billboard design, and bus stop ad design. Sno-Bird Brewing Co. is the brand I created, featuring an originally designed mascot with multiple hand-drawn illustrations. This project received an American Graphic Design Award from Graphic Design USA.